Toronto, Canada naseNew York, United States - 8 Disemba 2021 - I-Strong Roots, inkampani ehamba phambili yokudla okuqandisiwe esekelwe ezitshalweni kanye neMcCain Foods, umholi womhlaba wonke ophethwe umndeni emkhakheni wezamazambane afriziwe kanye nama-appetizers, namuhla umemezele ukubambisana okunesu, noMcCain Foods etshala imali eyizigidi ezingu-55 zama-USD eStrong Roots ukuze abambe iqhaza elincane. ebhizinisini. Ubambiswano lwenza iStrong Roots kanye neMcCain Foods bakwazi ukuqhubeka nokuhlangabezana nesidingo esikhulayo sabathengi sokudla okunempilo nokungokwemvelo emhlabeni jikelele.
I-Strong Roots kanye ne-McCain Foods bazosebenzisana ukuze kuthuthukiswe amandla ahambisanayo ezinkampani zombili ukuze kuqhutshekwe nokukhula ngokushesha kwe-Strong Roots futhi kuqhubekisele phambili umgomo wayo “wokulungisa indawo yesiqandisi” nokuhlinzeka ngokudla okusekelwe ezitshalweni, okubhekele imvelo, ukudla okulungile kwawo wonke umuntu - emhlabeni jikelele. futhi ngempumelelo. I-Strong Roots izoqhubeka nokusebenza ngokuzimela.
I-Strong Roots izosebenzisa ukuba khona komhlaba wonke kweMcCain Foods ukuze yandise indawo yayo ezimakethe ezikhona, kuhlanganise ne-GB, Ireland, United States, kanye nokungena ezimakethe ezintsha ezisebenza nabathengisi abasha. Ubambiswano luzophinde luvumele i-Strong Roots ukuthi inwebele emakethe yezinsiza zokudla ngokusebenzisa inethiwekhi yangaphandle ye-McCain Foods.
Isebenzisana ne-Strong Roots, iMcCain Foods izothola iphothifoliyo yomkhiqizo eyandisiwe efinyelela enanini elikhulayo labathengi abafuna ukudla okunempilo, okungokwemvelo nokulula okumnandi futhi okuhlanganisa izithelo nemifino yangempela.
Ubambiswano luphinde luqinise ukuzibophezela kweMcCain Foods ekudleni okulungele iplanethi. I-Strong Roots igxile ekudaleni imikhiqizo efuywa ngokuqhubekayo, ethunyelwa futhi ithengiswe, futhi kwakuyibhizinisi lokuqala lokudla okusekelwe esitshalweni sase-Ireland elaklonyeliswa ngesitifiketi se-B Corp ngo-2020.
USamuel Dennigan, Umsunguli kanye ne-CEO ye-Strong Roots, uthe: “Njengabakhiqizi bokudla, indima yethu ukuba ngcono, ukudla kungaba ngcono, futhi umsebenzi wethu ukuhola ekwenzeni ngcono izithako, ukuhlonza, ukupakisha, ukucubungula nokunambitha, ngesikhathi esifanayo. isikhathi sokusebenzisana nozakwethu ukufeza lokhu.
“Ukusebenza ngokubambisana nabakwaMcCain Foods kusho ukuthi siyakwazi ukukhulisa umkhiqizo wethu kanye nezindinganiso eziwamele, kuyilapho kusinikeza kwaStrong Roots izinsiza namakhono esiwadingayo ukuze sibone izinguquko emhlabeni wonke nangempumelelo.”
UMax Koeune, uMongameli kanye ne-CEO yakwaMcCain Foods, uthe: “Kusukela umndeni wakwaMcCain wasungula iMcCain Foods ngo-1957, izimpande zethu zezamabhizinisi nokugxila kwethu ekudaleni ukudla okunambitheka okuhle kakhulu kuholele ekutheni sibe phakathi kwezikhathi zokudla ezizukulwaneni ngezizukulwane.
“Yingakho sikuthokozela kakhulu ukubambisana neStrong Roots, okuyinkampani engagcini nje ngokuhambisana nendlela yethu yokudala ukudla, kodwa esisiza nokukhulisa iphothifoliyo yethu yokudla okunempilo okuhlangabezana nezidingo eziguqukayo zabathengi ngendlela esimeme. Sibheke ngabomvu ukusebenzisana noSamuel kanye nethimba le-Strong Roots ukusiza ukuletha uhla olunempilo emakhaya amaningi emhlabeni jikelele. "
UHoward Snape, uMongameli Wesifunda weMcCain GB & Ireland, uthe: “Njengebhizinisi eliphethwe umndeni, sithatha indlela yesikhathi eside kukho konke esikwenzayo, kungakhathaliseki ukuthi lokho kugxile ekwenzeni imikhiqizo yethu ngendlela eqhubekayo ukuze isekele iplanethi, noma ukuqinisekisa ukuthi ukudla kwethu kuyaqhubeka nokuhlangabezana nezidingo zabathengi ezishintsha njalo.
“I-Strong Roots yinkampani engagxili nje kuphela ekusimameni kodwa futhi yenza umsebenzi oncomekayo ukukhulisa izinhlobonhlobo zokudla okuqandisiwe okunempilo okutholakala lapho abathengi bekufuna kakhulu.”
Ubambiswano lwamasu lwanamuhla lulandela iminyaka embalwa yokukhula ngokushesha kwe-Strong Roots kusukela yasungulwa ngo-2015. Izinhlobonhlobo zomkhiqizi wokudla we-cauliflower hash browns, izimpande ezithosiwe zemifino exutshwe, ukulunywa kanye nama-burgers, zaba intandokazi eqinile kubantu base-Ireland, e-UK nase-US. , ngifuna inketho evumelana nesitshalo.
KwaMcCain Foods, lesi simemezelo sihambisana nochungechunge lokutshalwa kwezimali eminyakeni yamuva nje siqinisekisa ukuthi umkhiqizi wokudla ohamba phambili uyaqhubeka nokuhlangabezana nokushintshayo okuthandwayo kwabathengi emhlabeni jikelele. Izibonelo zihlanganisa ukutshalwa kwezimali kwayo ku-The Simple Root, umkhiqizi wokudla osekelwe ezitshalweni ohlinzeka ngemikhiqizo yobisi ehlukile, i-SIMULATE, enye indlela yenkukhu esekelwe esitshalweni, kanye ne-GoodLeaf Farms, inkampani yokulima emile yasendlini etshala imifino enamaqabunga enomsoco, emnandi futhi eqhubekayo.
Maqondana nomsebenzi, i-Goode Partners LLC, isikhwama sezimali esizimele sabathengi esizinze eNew York, esihole utshalomali lwe-Series A ku-Strong Roots, iphuma ku-Board of Strong Roots futhi ithengisa ubunikazi bayo, okumaka ukuphuma okuyimpumelelo kubatshalizimali.