I-McDonald's Golden Arches ingenye yezimpawu ezibonakala kakhulu emhlabeni. Kodwa eminyakeni yamuva nje, imboni yokudla okusheshayo iye yagxekwa obala ngokunikeza ukudla okunamafutha amaningi ne-cholesterol. I-McDonald's izama ukushintsha leso sithombe ngokwethula izinto zemenyu ezintsha ezinomsoco, futhi ezinenzuzo emangalisayo.
Ukuthuthukiswa Kwemenyu
Amalungu eqembu lokuphatha imenyu kwaMcDonald's asebenza ndawonye ukuze agxile ohlangothini lwekhasimende lebhizinisi. Kugcizelelwa ukuletha imikhiqizo emisha ngezindlela ezilula, kusho u-Mark Lepine, umqondisi wokuqanjwa kabusha kwemenyu nokuthuthukiswa kweMcDonald's.
ULepine uthe uyaziqhenya ngokuthi iMcDonald’s kudala yaziwa ngokusetshenziswa kwayo imikhiqizo efana nolethisi osihliwe, kodwa uyaziqhenya kakhulu ngokuthi uyakwazi ukulenza lihluke kakhulu ngamasaladi, izithelo nemifino.
Le nkampani ikhiphe ulayini wamasaladi aphambili, okuhlanganisa neSaladi yase-Asia, kulo nyaka futhi yethula isithelo esenziwe kabusha isaladi nama-walnut ngoSepthemba. Izoba usayizi wesnakhi futhi iphatheke ukuze ukwenze ukudla okulula, kusho u-Lepine. Uthe izinto ezintsha nemikhiqizo emisha ziwubufakazi bokuzibophezela kukaMcDonald ekugcineni izinto ezinempilo zisesikhathini eside.
Amasaladi awafani nezinto zesiginesha eziwumgogodla zikaMcDonald, njengeBig Mac, ezingavami ukushintsha. Amasaladi kufanele avuselelwe njalo futhi abuyekezwe, futhi u-Lepine uthe iqembu lakhe kufanele liqhubeke lisungula kabusha wonke umugqa wamasaladi.
“Besihlale sihola leso sigaba (amasaladi) futhi kungenzeka ukuthi asisakwazi ukubona endleleni, kodwa ngicabanga ukuthi sesibuyile,” kusho uLepine.
Ukwakha umkhiqizo omusha wemakethe yokudla okusheshayo kungathatha phakathi kwezinyanga eziyisishiyagalombili noma eziyisishiyagalolunye ukuya eminyakeni emithathu noma emine. I-Premium Asian Salad eyethulwe ngo-April ithathe cishe unyaka owodwa kuphela ukwakhiwa, kanti ama-apula dipper amasha enkampani asethuthukiswe iminyaka engaphezu kwemithathu.
Ithimba lokuthuthukisa imenyu lisebenzisana eduze nabahlinzeki bempahla ukuze bakhe amasaladi amasha. Isibonelo, ukusetshenziswa kwezingubo zesaladi zika-Newman's Own emigqeni yesaladi ekhokhelwa kuqala kwahlongozwa umphakeli. Ngakho-ke, lapho ithimba liqala ukwenza amasaladi amasha, labuyela emuva lasebenza neNewman's Own ukuze lithole okokugqoka okuhambisana namasaladi.
Ukuthola okusha
Amakhasimende akwaMcDonald adla amazambane angaphezu kwesigidigidi, amaphawundi ayizigidi ezingu-80 emifino yesaladi, amakhilogremu ayizigidi eziyi-100 eqabunga eliluhlaza ulethisi, amakhilogremu ayizigidi ezingu-54 ama-apula, amakhilogremu ayizigidi ezingu-30 katamatisi namaphawundi ayizigidi ezingu-6.5 zamagilebhisi minyaka yonke. Yonke leyo mikhiqizo kufanele ihlangabezane nezindinganiso zekhwalithi yakwaMcDonald futhi kube lula ukuyilungiselela ezingeni lokudlela. Ngalokho, uLepine uthe inkampani iphendukela kubahlinzeki abasanda kusikwa.
“Uma sinezidingo zokukhiqiza, sisuke sikubheka ngelinye iso,” kusho yena.
Umkhiqizo osanda kusikwa akuwona umsebenzi omusha we-Lepine. Eminyakeni eyishumi edlule, ngaphambi kokujoyina iMcDonald's, wenza uhlelo olusha lwe-lettuce wraps ka-Long John Silver.
Nakuba u-Lepine eza nemibono yezinto zemenyu, u-Mitch Smith unesibopho sokuyithuthukisa nokuthola abahlinzeki. USmith ungumqondisi wezinhlelo zekhwalithi zase-US, imikhiqizo yezolimo yakwaMcDonald's.
Uthe imithombo yenkampani ikhiqiza “ngefilosofi yesihlalo esinemilenze emithathu,” umlenze ngamunye umele umnikazi, umqhubi kanye nomphakeli.
“Kubaluleke kakhulu kithina ukuthi sisebenzisane njengabalingani,” kusho uSmith.
Kunezingxenye ezintathu azibhekayo lapho ethola umkhiqizo omusha wezolimo: ikhwalithi, ukuphepha kokudla kanye nokuhlinzekwa okuqinisekisiwe.
Quality
Zonke izinto zemenyu kaMcDonald zibekwe kuhlelo lwamaphuzu angama-27 “lokulindelwe ikhwalithi.” Ukuze ucatshangelwe, umkhiqizo kufanele uthole amazinga amukelekayo kusibaluli ngasinye, okuhlanganisa ukubukeka, ukuthungwa nokunambitha, ukulandeleka, ukuvikeleka kanye namazinga omzimba, amakhemikhali nawe-microbiological.
Ukugcina izinga lekhwalithi elingaguquki lapho umkhiqizo ufika uvela ezingxenyeni ezihlukene zezwe kungaba nzima, ngakho ukuhlolwa kokuthuthukiswa kwezinzwa kuyenziwa. Ukuhlola kuncike futhi kusekelwe kumphumela womehluko phakathi kwamasampuli. Ukuhlola kwenzeka kuwo wonke amasheke omkhiqizo, futhi bobabili abasebenzi bakwaMcDonald nabahlinzeki bempahla baqeqeshelwe ukuhlola ikhwalithi yomkhiqizo.
Uma ithimba lemenyu lakha umkhiqizo omusha, ikhwalithi yokubuka ingabaluleka njengokunambitha. Ngezingcezu zayo zama-apula, i-McDonald's isebenzisa kakhulu i-Galas and Empires, kanti amanye ama-Cameos nama-Jonagolds, ama-apula ayo abomvu. Kuma-apula aluhlaza, ama-Granny Smith kuphela amukelekayo. Lezo zinhlobonhlobo zakhethwa ngenxa yokuthi zazinemibala emihle, ngaphakathi nangaphandle, futhi zinambitheka kahle. Lapho bebheka izinhlobo ezihlukahlukene, u-Lepine wathi bathanda ukunambitheka kwama-apula e-Fuji, kodwa ngaphakathi kunombala onsundu-tan ongahlangabezani nezimfuneko zabo.
Ukuphepha kokudla
Ukuphepha kokudla akuxoxiswana ngakho, kusho uSmith. Iqala ngokushesha lapho kukhethwa indawo yokutshala, futhi idlulele ethreyini yekhasimende. Inkampani inohlelo oluqinile lokuphepha kokudla, futhi ithatha indlela yokuvimbela.
I-McDonald's isebenza nabalimi bayo nabahlinzeki bayo ukuze baqiniseke ukuthi basebenzisa izindlela eziphephile. Ukucwaningwa kwamabhuku ezinkampani zangaphandle mayelana Nemikhuba Emihle Yezokulima kwenziwa kaningi, lapho abatshali besaladi bengxube yasentwasahlobo becwaningwa kanye ngonyaka futhi abalimi be-ulethisi be-iceberg bacwaningwa njalo ezinyangeni eziyi-18 kuya kwezingu-24.
Emkhakheni, ukuhlolwa kwezimali kwenziwa nsuku zonke Kwemikhuba Yokuvuna Okuhle ukuze kuqinisekiswe ukuthi okokusebenza kuyahlanzwa, ukugcinwa ensimini kwanele, abasebenzi bageza izandla futhi nezimfuneko ze-OSHA ziyahlangatshezwa.
I-McDonald's ingacwaninga ngokungahleliwe abahlinzeki ngokungeziwe ekucwaningweni kwezinkampani zangaphandle ukuze ihlole Imikhuba Emihle Yokukhiqiza kanye nezinhlelo ze-HACCP. Izikhungo zokucubungula ziyadingeka ukuthi zibhale phansi izinhlelo zazo ze-HACCP futhi zibike ngazo nsuku zonke, futhi ukuhlolwa kwe-microbiological kuyadingeka nsuku zonke.
Abanikazi bamaFranchise nabahlinzeki bempahla nabo basebenza ndawonye ukuze balondoloze ukuphepha kokudla. Uhlelo lokuhlinzeka luyiluphu evaliwe ngendlela u-Lepine athi ihlukile kwaMcDonald's. Iketango elibandayo alilokothi linqamuke, futhi lokho kusiza ukugcina impilo yeshelufu cishe izinsuku eziyi-10 emikhiqizweni eminingi. Njengoba izindawo zokudlela zithola ukuthunyelwa okubili kuphela ngesonto, kubalulekile ukuba neshelufu ende, kodwa futhi kusho ukuthi inyama nemikhiqizo kungena elolini elilodwa. Lokho kungaba yinkinga yezokuphepha futhi, ngakho-ke umkhiqizo kufanele uhlukaniswe ukuze uvimbele ukungcoliseka futhi kwesinye isikhathi usongwe ukuvimbela ukubanda.
I-fresh-cut idlala indima ebalulekile ekuphepheni kokudla ezingeni lesitolo. Izandla ezimbalwa noma amathuluzi athinta umkhiqizo, mancane amathuba okuthi ungcoliswe. ULepine uthe inkampani izama ukugwema ukusebenzisa imimese kodwa igxile emikhiqizweni esilungele ukusetshenziswa. Ezingeni lesitolo, akudingekile ukulungiselela okuningi, ngaphandle kwamasaladi e-spring mix adinga abasebenzi ukuthi bahlanganise izithako.
Ukwengezwa kolayini bemikhiqizo emisha kukhuthaze izindlela ezintsha zokuphepha kokudla kwaMcDonald's, kusho uSmith. Nakuba kunezidingo zenqubo evamile, ukuthuthukiswa okwengeziwe kwakudingeka ukuze kugcinwe ikhwalithi ye-ulethisi kumasaladi e-spring mix ngesikhathi sokugeza. Uthe ulethisi udinga ukuchayeka kakhulu ngaphandle komonakalo, ngakho abahlinzeki kufanele bakhe indlela yokugeza umkhiqizo ngaphandle kokuwugcoba.
Ngenxa yenani lamakhasimende ahlinzekwa yiMcDonald's nsuku zonke, kubalulekile ukuthi inkampani ibe nempahla eyanele yomkhiqizo. Inkampani ilandela isivuno, iletha amagilebhisi avela e-Chile nase-Mexico kanye nama-apula avela noma yikuphi lapho kukhona umkhiqizo omusha. USmith uthe ubheka "ikhwalithi ephezulu, ngokungaguquki unyaka wonke."
U-Lepine uthe ekugcineni angathanda ukuthuthukisa izinto zesizini zokudlela zakwaMcDonald, kodwa okwamanje akukenzeki ngokombono wokunikezela.
Lapho kwakhiwa umkhiqizo omusha, iMcDonald's iqala ngokuya kubatshali bayo abakhona nabacubungula. USmith uthe lokho kuhambisana nokuzibophezela kwenkampani ekuthembekeni. Uthe inkampani ayithenganga ngentengo futhi ngeke ishintshe abahlinzeki ukuze yonge ngisho nesenti, kodwa yabheka izici ezifanele futhi yakha ubudlelwano besikhathi eside nabahlinzeki. Babambe iqhaza kusukela ekuqaleni komkhiqizo futhi banokufaka phakathi kuyo yonke inqubo yokuthuthukisa.
I-McDonald's isebenzisa izinhlobo ezitholakalayo futhi ayizange ikhiqize izinhlobo zayo. USmith uthe kufanele alinganisele izinzuzo zokuthuthukisa uhlobo lokuphathelene nezindleko, futhi kuze kube manje akakaboni nzuzo yokuncintisana. Yize kunzima kakhulu, uSmith uthe kuvame ukuhlukahluka okuhlangabezana nezindinganiso zakwaMcDonald. Lapho ulayini wesaladi ophambili usathuthukiswa, kwahlolwa inani lezinhlobonhlobo kwaze kwatholakala eyodwa eyayingenalo ubambo olujulile.
Uthe akakakunqali ukuthi kuthuthukiswe umkhiqizo weMcDonald's. Njengamanje ufuna uhlobo lukatamatisi wezingcezu ze-hamburger ezinombala omuhle, ukuthungwa okungcono nokulahlekelwa ijeli kancane ngemva kokusikwa. Uma engakwazi ukuthola utamatisi ohlangabezana nalezo zimiso, kungase kube yinzuzo ngenkampani ukuthi yakhe entsha.