“Thola iphuzu lomehluko eliletha inzuzo yomthengi; ukwakha iketango eliqinile lokunikezela; ichaze ukwenza kube lula njengokuthatha izinqumo kalula lapho uthenga.”
Lokho kuyaqhubeka nokuba enye yefilosofi yomuntu siqu ka-Rob Robson, umsunguli kanye ne-CEO ye-OneHarvest, iqembu lezinkampani ezibelethe i-Harvest FreshCuts Pty Ltd. I-Harvest FreshCuts iyingalo yokucubungula yeqembu, elizinze e-Brisbane, e-Australia. Kule minyaka eyishumi edlule, leli bhizinisi elisanda kusikwa lezithelo nemifino liye laqhakaza lisuka ekubeni iphupho laze laba inhlangano enkulu yezwe yase-Australia ekhiqiza imikhiqizo emisha.
I-OneHarvest ibilokhu iphambili ekukhiqizeni okusha kwase-Australia iminyaka engaphezu kwengama-30. Ekhulele ebhizinisini likayise lokudayisa izithelo, u-Rob kanye nezingane zakubo basebenza kanye noyise esikoleni. Lapho eqeda imfundo yasenyuvesi, u-Rob wasungula umsebenzi wokukhiqiza imikhiqizo ethengiswayo ezimakethe zaseBrisbane nomfowabo ngo-1975. Kusukela lapho, abantu bakhe baye bahola indlela yokusungula imikhiqizo emisha yase-Australia.
Ukubona kusengaphambili Amathrendi Azayo
Ngasekupheleni kwawo-1980 kanye nasekuqaleni kwawo-90, u-Rob wabona uchungechunge lwemikhiqizo evamile e-US naseYurophu lushintsha lusuka ohlelweni lwemakethe olusekelwe emaphakathi ukuze luqondise ukuphakelwa kumakhasimende okuvela emthonjeni. Wayazi ukuthi kwakuyindaba yesikhathi ngaphambi kokuba imboni yokukhiqiza yase-Australia ilandele. Ngaso leso sikhathi, uhambo lukaRob lwamethula emhlabeni wamasaladi asanda kusikwa nemifino.
Imifino egaywe kancane yasheshe yaba ingxenye enkulu yokuthengiswa kwemikhiqizo ezitolo ezimakethe zaphesheya kwezilwandle. Leli bekuyithuba lokuguqula iminyango yemikhiqizo emisha yezitolo ezinkulu kulo lonke elase-Australia ngokwethula amasaladi nemifino agayiwe.
Selokhu yaqala ukukhiqiza ngoSepthemba 1995, iHarvest FreshCuts ikhulise isabelo sayo semakethe yase-Australia ukuze ivikele cishe amaphesenti angama-75 emakethe esesikiwe futhi njengamanje ihlinzeka ngawo wonke amaketanga amakhulu nabazimele e-Australia. Le nkampani iqashe abantu abangaphezu kuka-500 ezimbonini ezimbili zokucubungula - i-Brisbane, i-QLD ne-Bairnsdale, i-VIC - futhi iyiphrosesa ethuthuke kakhulu kwezobuchwepheshe e-Australia. Eqinisweni, iwukuphela komhlinzeki kazwelonke wase-Australia wokusika okusha.
Ngo-2003, i-Produce News kanye ne-International Fresh-cut Produce Association (IFPA) babonga impumelelo ka-Rob kanye nebhizinisi lakhe lokucubungula ngokuhlonishwa kwe-International Fresh-cut Processor of the Year.
Ibhizinisi eliyisisekelo lika-Rob, i-The Harvest Company, lidale ngendlela ehlelekile i-niche encane embonini yezokulima yase-Australia njengomphathi we-supply chain ochwepheshe. I-Harvest Company ibambisene nabahlinzeki kanye namakhasimende ukuze ihlangabezane nezimfuno zabathengi zemikhiqizo enenani elikhulu. Ukuvuna kudayisa ngempumelelo umango omningi we-Calypso, ikhabe elingenambewu, i-asparagus esanda kufakwa, ukwatapheya we-Shepard kanye nezithelo ezimnandi eziqinisekisiwe. Ngokuthola iphuzu elibalulekile lomehluko wale mikhiqizo esigcawini kanye nokuphatha zonke izinhlangano echungechungeni, I-Harvest Company ingumphathi weqiniso we-horticultural supply chain.
E-Australia, i-OneHarvest ifana nokuqamba izinto ezintsha.
Namuhla, le nhlangano iyibhizinisi lomndeni lesizukulwane sesithathu elise-Australia. Ukusebenza komkhiqizo ka-Rob okusanda kusikwa kungachazwa njengengxube yemibono yase-US kanye nobuchwepheshe baseYurophu ngendlela eyingqayizivele, yase-Australia yokwenza ibhizinisi. Okuningi okusha kumamodeli akhe ebhizinisi kanye nokuhlela kwamasu kuhlukile impela kulo somabhizinisi.
Amathuba 'okwengezwa kwenani' aqashelwayo
Isitshalo sokuqala sikaRob esisikiwe sakhiwa eBrisbane ngo-1995. Eminyakeni emibili kamuva, i-Harvest FreshCuts yahlanganiswa nembangi yayo enkulu kunazo zonke, i-Vegco Pty Ltd., esogwini oluseningizimu-mpumalanga ye-Australia kwesinye isitshalo esisezingeni eliphezulu, esikhulu. Lezi zikhungo ezimbili zisiza ukubhekana nokushintsha kwesizini yase-Australia kanye nobubanzi bezwe. Phakathi kwezitshalo ezimbili, isevisi ye-Harvest FreshCuts iningi lase-Australia ngomkhiqizo wayo ongeziwe; okuhlukile yisifunda esisentshonalanga esihlukaniswa ngamakhulu amamayela endawo kuncane phakathi.
Ngosuku lokuqala, lapho u-Rob eqala uhambo lwakhe lokwengeza inani, ochwepheshe abanolwazi ekukhiqizeni okusha babengekho e-Australia. Lokhu kwamphoqa ukuthi abheke e-UK, Europe nase-US ngalobu buchwepheshe. U-Rob ucaphuna u-Dennis Gertmenian we-Ready Pac njengenye yezikhuthazo zakhe embonini yokwengeza inani. Phela, bobabili uDennis noRob baqala amabhizinisi abo ekuhwebeni ngemikhiqizo ethengiswayo.
Kule minyaka eyi-10 edlule, u-Rob uxhase ochwepheshe abangaphezu kuka-15 abavela e-UK, France naseNingizimu Afrika ukuthi bajoyine ibhizinisi lakhe futhi balethe ulwazi lwezobuchwepheshe oludingeka kakhulu kanye nolwazi ebhizinisini lakhe. Bebehileleke kukho konke kusukela ekunqumeni ukuthi hlobo luni lwemishini ezosetshenziswa nokuthi isetshenziswa kanjani kuya ekusunguleni nasekugcineni izinga eliphezulu lokudla kanye namazinga okuphepha inkampani ephikelela kuwo. Baphinde baluleke nge-cost accounting.
Isibonelo ngu-Dom Gondzik, ongowokuzalwa e-UK, ohola inqubo Yokugcwalisa I-oda (kusuka kokukhiqiza kuya kwezokuthutha kuya ekuhleleni). Ungene kuleli bhizinisi eminyakeni emibili nengxenye edlule. Ngaphambi kokuthi angene esikebheni, u-Gondzik uchithe iminyaka engu-12 esebenza emisebenzini yesaladi esikiwe ka-Geest ezweni lakubo futhi unolwazi lwezikhwama nohlobo lwesitsha.
Ebona kusenesikhathi ukubaluleka kokupakishwa kwekhwalithi, u-Rob wathola amalungelo akhethekile ngo-1994 obuchwepheshe bokucubungula amasaladi be-Scalime e-Australia naseNew Zealand. I-Scalime inikeze indlela yaseYurophu ezinhlotsheni zamasaladi anezikhwama inkampani ezowasebenzisa iminyaka eminingi.
Ngokuka-Robin Poynton, isikhulu esiphezulu sokusebenza, uguquko olubaluleke kakhulu ohlelweni lokupakisha lwenkampani ukusebenzisana kwesu ne-Amcor, umphakeli ohamba phambili ozinze e-Australia. Ukuhlelwa kusiza ukuqinisekisa ukuthi inkampani ithola ukukhetha okuhle kakhulu kwamaphakheji ngemikhiqizo yayo ebanzi.
“Sizimisele ukubeka isikhwama eshalofini esinesethulo esihle, esicace kakhulu, esingenankungu nezigxivizo ezinhle ezihlangabezana nokulindelwe isikhathi eside somkhiqizo,” kusho uPoynton. “Manje sinefilimu eyodwa ehlangabezana nazo zonke izidingo zethu ngezikhathi zokuphendula ezitholakalayo. Le filimu inekhono elibanzi lokuvala ukuze sifinyelele amazinga aphezulu 'okuqala ngqa' kanye namazinga okufaka amasaka asheshayo, okusho ukuthi ukusebenza kahle okukhulu kanye nezindleko eziphansi."
Njengabo bonke abantu base-Australia abajwayelekile, i-Harvest FreshCuts iyingxube enhle yemibono eminingi evela kwezinye izingxenye zomhlaba.
Ukukhulisa ibhizinisi e-Australia kunezinselelo zakho, u-Rob uyavuma. Inani labantu lincane (elisanda kufinyelela ezigidini ezingu-20), futhi izwekazi ngokwalo likhulu. Logistics kungaba inkinga.
Izinga lomkhiqizo nempilo yeshelufu kubalulekile, ngokusho kukaGondzik. Ukusabalalisa kumele kungabi nasici. Uma kuqhathaniswa neYurophu, izimo zezulu zingaba yingozi kakhulu.
Ukubaluleka Kokuzijwayeza Ukuze Ushintshe
“Sifunde ukuhamba ngemikhumbi futhi sisabela ngokushesha ezimweni ezishintshayo,” uyamamatheka. "Lapha, kufanele sisebenzise ama-run amafushane ngenkathi, ngesikhathi esifanayo, silungele ukuletha lapho kunokwenyuka kwesidingo ngamaphesenti angama-300 (okulindeleke ngokwanda kokutholwa kwabathengi)."
Mayelana nokubhekana nezidingo zabathengi, imakethe yokukhiqiza yase-Australia esanda kusikwa namuhla yilapho imakethe yase-UK yayikhona ekuqaleni kwawo-1990, uGondzik ukholelwa ukuthi. Kodwa-ke, igebe livalwa ngokushesha, futhi okuthathe iminyaka eyi-10 ukuthuthukisa e-UK kulindeleke ukuthi kwenzeke e-Australia eminyakeni emihlanu ezayo. Izifundo ezifundwe eYurophu nase-US zisetshenziswa ngokushesha. Imikhiqizo yekhwalithi ephezulu isivele isemakethe, futhi okufakiwe okunobuhlakani okwengeziwe kuyethulwa.
Enye yalezi iJungle Snacks™ ulayini wezithelo nemifino osanda kukhululwa wezingane ezifunda isikole. Lezi zokudla okulula zihlanganisa izaqathi, isilimo esidliwayo esinamagatsha anamanzi, izingcezu zama-apula, amagilebhisi nezingcezu zezithelo ? izinhlobonhlobo zezinketho okulindeleke ukuthi zivule amawindi amasha wamathuba. Imikhiqizo yezithelo, ikakhulukazi, ibonisa isithembiso esihle futhi iyinkundla esabekayo yokulwa nenkinga ekhulayo yokukhuluphala kwezingane.
Amathuba amakhulu okukhula kwe-Harvest FreshCuts kule minyaka embalwa edlule abe ku-lettuce wamaqabunga ezingane. Okufakiwe okusha ebangeni eliphakeme le-veggie - isipinashi sezingane ne-arugula, isibonelo - kanye nemifino yase-Asian yezingane ibonakale idumile kubathengi base-Australia.
Amaphesenti angaphezu kuka-60 okukhiqizwa kwamaqabunga ezingane akhuliswa ngaphansi kwenethi elivikelayo futhi avunwa kusetshenziswa 'abagunda utshani' abakhelwe ngokwezifiso. Evunwa emasontweni ayisithupha nje etshaliwe, lawa mahlamvu athambile, anoshukela asukile ematafuleni ezindawo zokudlela ezinhle aya kumapuleti ezinkulungwane zabantu base-Australia.
Izinto zokusetshenziswa zitholakala kubahlinzeki abangaphezu kuka-50 abasatshalaliswa ogwini olusempumalanga ye-Australia, ngokuhlukahluka kwendawo yezwe okuvumela ukukhiqizwa kwamaviki angu-52 kwezithako eziningi.
Ukuphatha Isidingo Esikhulayo
Isikhungo sokukhiqiza saseBrisbane sikhiqiza futhi sisabalalisa cishe ingxenye yesithathu yamasaladi nemifino asanda kusikwa enkampani. Kunemigqa emibili yokugeza kanye nemigqa emibili yokupakisha esizeni.
Okwamanje, konke ukudla “okulungile” nakho kuyacutshungulwa eBrisbane. Kufakwe nezitsha zesaladi, amasemishi namathreyi okuthosa, konke okuhlanganiswe ngesandla.
Isikhungo sase-Bairnsdale yisona esikhulu kulezi ezimbili, esinamandla amaningi okukhiqiza, okuhlanganisa namaphesenti angu-100 emikhiqizo yezithelo esanda kusikwa. Imigqa yokuwasha emibili kanye nemigqa yokupakisha emine manje ihlangabezana nezidingo zesaladi nemifino.
I-Bairnsdale nayo iyikhaya lolayini wamazambane wale nkampani. Le nkampani inikeza uhla lwemikhiqizo yamazambane “ephekwe ngokulinganayo” ephekwe ngokwanele nje ukuyibeka kuhhavini we-microwave.
Ukuhlanganisa zombili izitshalo, i-Harvest FreshCuts inemishini eyisikhombisa yokusingatha izidingo zayo zezikhwama zezitshalo; isilinganiso esiphezulu silinganiselwa ku-300,000 izikhwama ngosuku. Imigqa yamazambane iphatha izikhwama ezingafika ku-15,000 ngosuku, kanti imigqa yezithelo ingahamba ngezikhwama ezingama-50,000 ngosuku. Ukukhishwa kwesitsha sesemishi/saladi kungama-25,000 ngosuku. Isidingo samanje kuyo yonke imigqa yomkhiqizo singama-204,000 ngosuku - ngakho-ke ithuba lokukhulisa umthamo okhona wezikhungo ngokwalo likhulu.
Iziteshi zokusabalalisa
Indawo yokudayisa yase-Australia nayo inezinselelo. Ezweni elilingana ne-US, elinabantu abambalwa kakhulu, kunamaketanga amabili amakhulu egrosa. I-Coles ne-Woolworths ilawula cishe amaphesenti angama-60 esabelo semakethe kuzo zonke izitolo eziyi-1,600. Lawa maketango angamakhasimende amakhulu e-Harvest FreshCuts. Akekho umuntu ophakathi nendawo. Imikhiqizo esekwe ngaphambilini ilethwa ngqo ezikhungweni zokusabalalisa amaketango.
Le ndawo iphinde isho ukuthi amaphesenti angama-80 ayo yonke imikhiqizo ecutshungulwa futhi imakethwa yi-Harvest FreshCuts ilebula yangasese, okungukuthi, ifakwe uphawu lomkhiqizo wabathengisi.
Nakuba esikhathini esidlule bekugxilwe ekuthengiseni, i-Harvest iphinde ikhiphe izethulo zomkhiqizo wezithelo ezintsha kanye nokudla “okulungele” ukungena kusevisi yokudla nezinye izimakethe ezintsha.
Ukuchaza Kabusha Ukunethezeka
Ngemuva kweminyaka eyishumi yokuthatha amatafula ase-Australia, i-Harvest FreshCuts isithathe ukubukeka okusha ngendlela eyenza ngayo ibhizinisi, ngokusho kukaRob. Njengase-US, abathengi base-Australia baye bachaza kabusha incazelo yegama elithi "ukulula". Ayisekho ngokwanele ukunikeza isithako esikahle. Umthengi wanamuhla ufuna ukuthi sikhiphe isikhathi enqubweni yokucabanga.
“Bafuna sinqume ukuthi bazodlani, yiziphi izithako abazozidinga nokuthi bazokulungisa kanjani ngemizuzu engaphansi kwengama-20 ukusuka ephaketheni kuye kwelinye ngomzamo omncane,” kusho yena.
Ibheka ukuhlinzeka ngezixazululo “ezisheshayo, ezintsha nezinambithekayo”, i-Harvest FreshCuts ichaze kabusha imephu yesigaba sayo, inikela ngezigaba ezintathu zekhwalithi yomkhiqizo:
Good- imikhiqizo yezindawo zokungena eklanyelwe ukuheha abasebenzisi abasha esigabeni futhi ibahehe ukuthi bathenge njalo. Lezi zithengisa ngamanani aphansi ansuku zonke, zimelela inani elihle futhi, ngenxa yephrofayili yabo ye-flavour (izithako ezijwayelekile nezithandwayo), banokukhanga komndeni.
Better - yethula izithako ezahlukahlukene, inenani elingaphezulu futhi ijwayele ukusetshenziselwa ukwakha ukudla okungabelwa amalungu omndeni noma abangani abaseduze.
Khipha ku-internet - imikhiqizo enenani eliphambili eletha ukuzizwisa kwekhwalithi yokudlela endaweni enethezekile. Izidlo ezingabelwa ekhaya nozakwethu, esikhundleni sokuphuma, noma okusetshenziselwa ukujabulisa nokuhlaba izivakashi umxhwele.
“Ngamaphesenti angama-80 ezinqumo zokuthenga ezitolo ezinkulu e-Australia ezenziwe ngesikhathi sokuthengiswa, sahlakanipha ngokupakisha kwethu nezinto ze-POS,” kusho uRob. “Ukupakishwa kwethu kuyisixhumanisi esibalulekile nomthengi. Kufanele isebenze njengomthengisi wasesitolo. Yonke into ngayo, kusukela kumklamo, umbala kanye nekhophi, idinga ukukhuluma nabathengi ngolimi lwabo. Kudingeka kube okwanamuhla futhi kuthembeke.”
Iphakheji inombala onemibala ukusiza abathengi ukuthi babone ngokushesha ukuthi yiluphi uhlobo lomkhiqizo okufanele bawuthenge, uyachaza, kuye nenjongo yokudla. Umthengi angase athenge noma yikuphi kokuthathu, kuye ngenjongo yokudla. Ububanzi "obuhle" buhlanganisa ibhendi yombala obomvu, "okungcono" okuluhlaza okwesibhakabhaka kanye negolide lensimbi "elingcono kakhulu" (elikhiqiza ukubukeka nokuzwakala kwe-premium).
Amaresiphi anikezwa ngawo womathathu amabanga ekhwalithi yomkhiqizo. Ngaphezu kwalokho, imikhiqizo esezindaweni “ezingcono” kanye “nezinhle kakhulu” zinezithombe ezinemibala egcwele yesidlo esipuletiwe ngaphambili kwephakethe. Ukuhlolwa kubonise ukuthengwa okuphezulu kakhulu kwabathengi kwamaresiphi uma kufakwe isithombe sesidlo esiqediwe.
Okwesibili, isithombe sisiza ekubhidlizeni "udonga olukhulu lokufana" olungene ezibukweni ezisanda kusikwa emhlabeni jikelele, kusho uRob. Inkampani futhi isebenzisa izinto ze-POS ukuletha impilo esigabeni endaweni yokudayisa.
Izinhlelo Zabasebenzi
Ngaphakathi, uRob sekuyisikhathi eside ebona ukubaluleka kwabasebenzi bakhe futhi uyaqhubeka nokugcizelela ukuxhumana okuvulekile, ukubonisana nokusebenza kweqembu. Izithangami zokubonisana ezisemthethweni zibanjwa njalo. AmaKomidi Ahlangene Okubonisana (i-JCC), akhiwe ngabameleli abaqokwe ngabasebenzi nabameleli babaphathi, ahlangana ukuze adingide izindaba zobudlelwane bezimboni, izimo zokuqashwa, ukuxoxisana ngezivumelwano zokuqashwa ezihlangene kanye nezinguquko ezinkulu zendawo yokusebenza. Lawa ma-JCC asebenze ngempumelelo kangangokuthi ngo-2003-04 zombili izizinda ezinkulu zokukhiqiza zaxoxisana ngempumelelo ngezivumelwano zokuqashwa ngokuhlanganyela. Ukugunyazwa kwabasebenzi bekungaphezu kwamaphesenti angama-90.
Zonke iziza zinamakomiti ezokuphepha akhona. Laba bakhiwe ngabamele abaqokwe ngabasebenzi abahlangana nyanga zonke nabaphathi ukuze baxoxe ngezinyathelo zokuphepha, ukusebenza kokuphepha kwemishini kanye nemiphumela yocwaningo lwamabhuku.
Inhlangano futhi isekela uhlelo oludumile lomklomelo nokuhlonishwa, olunesihloko esithi “Character First.” Uhlelo lubona abasebenzi ngokwesisekelo sobuntu. Abasebenzi bahlonishwa phambi kontanga ngezinsuku zabo zokuzalwa futhi baqashelwa ngesipho esincane nesitifiketi. Zibuye zihlale zihambisana nokusebenza kwenkampani.
Kuzo zonke izici zebhizinisi, u-Rob uphinde atshale izimali ezinhlelweni eziningi zokuthuthukisa amakhono namakhono, okuhlanganisa ukuqeqeshwa ekucutshungulweni kokudla, izinsizakalo zezezimali, ukuphathwa kwamahhovisi, ukuphatha okuphambili, ukuthuthukiswa kobuholi kanye neziqu zasenyuvesi.
The Future
Ngakho-ke ikusasa limphatheleni lo somabhizinisi wase-Australia kanye nenhlangano yakhe? I-OneHarvest (iqembu lezinkampani) izoqhubeka nokusebenza futhi iqinise isikhundla sayo emithonjeni emithathu yenani elikhulu esebenza kuyo manje, kuchaza uRob.
Ingalo yokucubungula, i-Harvest FreshCuts, izohlanganisa amasaladi, imifino nezithelo futhi ihlanganise uhla lwezitolo ezithengisa izinto ezilula ezingasetshenziswa emakethe ye-C-store kanye nokudla okulula kwezingane zezithelo nemifino okubalulwe ngenhla. Izandiso ezinkulu zesigaba se-iceberg, i-romaine ne-baby leaf nazo zikumakhadi.
Inkampani izoqhubeka nokuhweba ngemikhiqizo emisha kuzwelonke futhi ithumele kwamanye amazwe nge-The Harvest Company, kusho uRob. Kufakwe phakathi izinhlobonhlobo zofuzo ?Calypso™ umango, ikhabe elingenambewu kanye namakhabe 'amnandi aqinisekisiwe'.
Ibhizinisi lakhe elisha, i-Oolloo Farm Management, liqedela ukuhlanganiswa okuqondile kwe-supply chain nezivumelwano zesikhathi eside nabatshalizimali zokuphatha amapulazi akhiqiza i-genetics ekhethekile. Lokhu kusakazwa kwenani okusha kunikeza umthombo omusha wemali engenayo kuyilapho kuthutha noma iyiphi ingcuphe yezolimo engaba khona kubatshalizimali bangaphandle.
URob uqinisekisa ukuthi akakaze akujabulele ukuba sebhizinisini. Futhi, ngezici zokushayela zokunambitheka, ukunethezeka, impilo nokudla, ngokuqinisekile uzibeke esihlalweni somshayeli.