I-Fruit Cuts ingene kowamanqamu ku-United Fresh Fruit Best New Fruit Project Award, ngokwethula ulayini womkhiqizo abantu abaningi abathi ngeke wenziwe.
Ngo-Agasti odlule, umongameli wenkampani uKim Gaarde wafinyelela umvuthwandaba wocwaningo nentuthuko yeminyaka lapho inkampani ayisungula yethula amapentshisi namanectarine asanda kusikwa emakethe.
Le nkampani, enekomkhulu eFresno, eCalifornia, yethule isizini yayo yokuqala ephelele ngoMeyi, futhi ilindele izikhwama zokuthutha, amagobolondo namathreyi ezithelo zetshe ezisikiwe ezimakethe ezimakethe ezweni lonke ehlobo.
U-Gaarde ujabulile ngemikhiqizo emisha kanye nokuqokwa kowamanqamu.
“Ngihlonipheke kakhulu,” kusho uGaarde. “Kujabulisa kakhulu ukubona imikhiqizo yethu iqashelwa imboni ngenxa yokunambitheka kwayo nokuba lula kwayo.”
Imakethwa ngaphansi kwegama elithi "Woot Froot," amapentshisi asikiwe namanektarini athengiswa ngezikhwama ezingu-3- kanye ne-14-ounce, amagobolondo e-multipack wokubala amahlanu kanye namathreyi angu-10 no-20-ounces, kanye namathreyi amaphawundi angu-2. Ulayini we-Woot Froot uzotholakala emaketangeni amakhulu amaningana, okuhlanganisa nama-Sam Clubs, i-Super Target ne-ATB.
UGaarde uthe izingcezu zezithelo ezifakwe esikhwameni zineshelufu yezinsuku ezingama-21, kanti isikhathi sokuphila kwezingcezu zezithelo emathileyi siyizinsuku eziyi-16.
I-Fruit Cuts iyibhizinisi lomndeni. Indodakazi kaKim, u-Brittnie Hammack, uyisikhulu esihambisana nokuphepha kokudla enkampanini, futhi uphethe imigqa yokukhiqiza uma u-Gaarde engekho.
"Sisebenzisa iFruit Cuts ndawonye," kusho uGaarde. “Sisebenza ndawonye amahora angu-16 ngosuku.”
Amahora amade ayenzeka ngoba u-Hammack wabelana ngothando lukanina lwe-Woot Froot. Abanye babelana ngenjabulo yomugqa womkhiqizo omusha.
“Kuyajabulisa kakhulu ukubona okwenziwe nguKim,” kusho uMelinda Goodman we-Fulltilt Marketing. “Uchithe iminyaka enza okuthile okuningi futhi abantu abaningi abathe ngeke kwenziwe. Ngempela kuwubufakazi bokuzibophezela kwakhe nokulandela lokho.”
Yize imikhiqizo ye-Fruit Cuts kanye ne-Woot Froot misha emakethe, u-Gaarde nomyeni wakhe u-Eric bebebambe iqhaza embonini yokukhiqiza emaphakathi neCalifornia cishe amashumi amathathu eminyaka. Bangabanikazi futhi basebenzise i-Gaarde Food Sources, enikezela ngezithelo ezingavuthiwe nemikhiqizo emisha kubaphrosesa, kanye neFruit Dynamics, eqhuba umsebenzi welebhu wokuhlaziya embonini yemikhiqizo emisha. Ubudlelwano bebhizinisi ababuthuthukise eminyakeni edlule basiza uKim Gaarde ukuba aguqule iphupho lakhe lokumaketha isithelo samatshe esisikiwe sibe ngokoqobo.
"Lonke uhlelo bekuwuhambo olubi," kusho uGaarde. "Ukwesekwa okuvela kubathengisi bethu nenkampani yokumaketha kube wusizo olukhulu."
Kwadingeka nokubekezela okukhulu, ukuphikelela nokusebenza kanzima. Njengoba kunezinhlobo ezingaphezu kuka-500 zamapentshisi nama-nectarine atshalwe eCalifornia, lo mbhangqwana uchithe iminyaka uzama ukuthola lawo anokunambitheka nokuthungwa okufanele. Imiphumela yocwaningo lwabo isalokhu iyimfihlo yezohwebo, nakuba uGaarde ethe bathole cishe amaphesenti angama-20 kuphela ezinhlobo ezitholakalayo ezinezici abazidingayo.
"Lokho kusho ukuthi cishe amaphesenti angama-80 awasebenzi ekusikeni okusha," kuphawula u-Eric Gaarde.
AbakwaGaardes basebenze nabathengisi bokupakisha okungenani iminyaka eyisithupha, bezama ukuthola izinto zokupakisha ezifanele ukuze banwebe impilo yeshalofu yesithelo esisikiwe. Nakuba uhlobo lwangempela lwezinto zokupakisha ezisetshenziswayo nalo luhlala luyimfihlo yezohwebo, abakwaGaardes bathi yonke ifilimu ine-microperforated, futhi basebenzisa ukupakisha okushintshiwe okushintshiwe.
Ukuthola imishini efanele yokucubungula kwakuyinselele.
“Kukhona okokusebenza okusetshenziselwa ukucubungula amapentshisi kumathini, kodwa kubi kakhulu futhi kugxambukela esithelweni ukusebenza nalo mkhiqizo,” kusho u-Eric Gaarde. "Sinemishini ethile eyenzelwe thina."
Ucwaningo olwengeziwe nokuthuthukiswa kuyadingeka ukukhiqiza uhlobo lwemishini yokusika ukuze usike ngokuzenzakalelayo bese ugoba isithelo. Okwamanje, leyo ngxenye yokucubungula i-semi-automatic.
AbakwaGaardes bachithe ubusika buka-2012-13 eChile, benza ukuhlolwa komshayeli wezohwebo we-Woot Froot nge-Tunich Fruit. Lolu hlelo, obeluphethwe nguCesar Olivos, lwaba yimpumelelo kangangoba ngoFebhuwari abakwaGaardes banquma ukwethula ukukhiqizwa kwezentengiso e-United States. Lapho sebezibophezele, izinto zenzeka ngokushesha.
Bathola igumbi elihlanzekile, noma elincane, elihlanzekile ngoNdasa base belikhulisa. I-Fruit Cuts yaklonyeliswa ngesitifiketi sayo se-Primus ngo-Aug. 4, futhi yathumela i-oda layo lokuqala ezinsukwini ezimbili kamuva kuma-Sam's Clubs. Impendulo evela kumakhasimende yayiyinhle, kusho uKim Gaarde, kanti abanye abathengisi basheshe bafaka ama-oda. Kulo nyaka, kulindeleke ukuthi ukuthengisa kuqine nakakhulu, njengoba inkampani okwamanje isebenza ngezivumelwano namanye amaketanga ezitolo ezinkulu. Uhlobo lwe-Woot Froot luthengiswa ezweni lonke, nezimakethe zalo ezinkulu ezitholakala entshonalanga yoMfula iMississippi.
Ngenkathi kwethulwa inkampani entsha - ikakhulukazi ekhiqiza umkhiqizo obekungacatshangwa muntu - kube umsebenzi onzima, uKim Gaarde uthe kube mnandi. Ulithanda ngokukhethekile igama elithi Woot Froot, eseliphenduke igama lokuthengisa lawo wonke umuntu e-Fruit Fruit Cuts.
“Bekubalulekile kimina ukuba nomkhiqizo obekumnandi,” kusho uKim Gaarde, wengeza ngokuthi abantu bavame ukumbiza ngo “Mama Woot.”
I-Woot Froot izokwethula eminye imikhiqizo esanda kusikwa ngokuhamba kwesikhathi kuleli hlobo. Le nkampani ihlela ukwenza isimemezelo ngemikhiqizo yayo emisha ngoJuni, embukisweni we-United Fresh eChicago.