Omama kwaMann bazala umkhiqizo omusha sha.
Inkampani yabesifazane enezitifiketi eziningi ezinze eSalinas, Calif., yethula iVeggie Mac-n-Cheese ezweni lonke, ngezinhlelo zokuyinweba eCanada. Kungumqondo omusha wesigaba kanye nenkampani, eqhutshwa kancane ifilosofi kaMann “yokumaketha komama kumama”.
Iphethwe yimindeni emibili, abanikazi bamasheya bale nkampani bangabesifazane abangamaphesenti angama-65. U-CEO kanye noSihlalo weBhodi u-Lorri Koster ungumama okwaziyo ukuthi kunjani ukufika ekhaya ekupheleni kosuku olude futhi ufuna ukuthola isidlo sakusihlwa esisheshayo, esinempilo etafuleni - okunempilo kubaluleke njengokushesha, esho. .
“Sikhathele ukuphakela inja i-broccoli ngaphansi kwetafula,” kusho uKoster.
Ngokuka-Lori Taylor, obhala ibhulogi ethi The Produce Mom ye-Indianapolis Fruit Co., lokho ngeke kwenzeke nganoma yiziphi izinhlobo ezine ze-Veggie Mac-n-Cheese ezakhiwe nguMann. Izingane zakhe ziyashesha ukuyigwema i-broccoli, uthe kodwa lokho akwenzekanga ngale mikhiqizo.
Kunezinhlobo ezine zokunambitheka: I-Broccoli ene-Classic Cheddar, i-Broccoli ene-Bacon Cheddar, i-Broccoli Cauliflower ne-Fiesta Cheddar ne-Broccoli, Ukholifulawa kanye Nezaqathi ezine-Cheddar Emhlophe. Ngamunye ungamaphesenti angu-55 imifino emisha, amaphesenti angu-25 eSargento Cheese sauce namaphesenti angu-20 ama-noodle aphekiwe. I-Mann's incoma ukuboniswa engxenyeni esanda kusikwa yomnyango wokukhiqiza.
Ukulungiswa kwe-microwave kusho ukuthi isidlo sesilungile ngemizuzu; ukulungiselela kuthatha isikhashana esitofini. Intengo yokuthengisa ephakanyisiwe ingu-$4.99 nge-20-oz. iphakethe uTaylor athe lingaphezu kokwanele ukusebenzela umndeni wakhe onamalungu amane. Zonke ziza esikhwameni sokumisa esinikeza inala yendawo ethengiswayo yezithombe eziqondiswe ngqo kumthengi.
“Sinemizuzwana emibili yokuthwebula lowo mthengi,” kusho uKoster. Ngokufaka izinyane ephaketheni, liyamemeza, 'Mama, ngibheke.'
Imikhiqizo emisha, eneshelufu yezinsuku eziyi-16, ikhiqizwa endaweni yokucubungula kaMann's Salinas kanye nomsebenzi wesathelayithi eNew Jersey.
"Kuhambisana kahle nohlu lwethu lwamanje," kusho uKoster. “Impilo yeshelufu efanayo. Imishini efanayo, enezinguquko. ”
U-Koster uthe umkhiqizo uwumphumela womzamo wethimba owawuhlanganisa nomqondisi wocwaningo nentuthuko u-Rachael Hackbarth, owaqashwa ngo-2010 ukuze agxile ekuthuthukisweni komkhiqizo omusha.
“Sesisebenze cishe izinyanga eziyisishiyagalolunye, sibheka imibono ehlukene,” kusho uChristine Keller, umqondisi wezokumaketha nokusungula izinto ezintsha. "Sivaleleke ngempela eqinisweni lokuthi omama banalesi sidingo esikhulu sokuthola imifino ezinganeni zabo."
NoTaylor uthe baphumelele. Abafana bakhe babeyithanda yonke imikhiqizo. Ngenkathi enza kanjalo, naye wakuthanda kakhulu ukuba lula.
“Usivula ngokoqobo isikhwama, ubeke konke okuqukethwe endishini enkulu, umboze isitsha ngepulasitiki noma ithawula bese usifaka nge-microwave imizuzu emine,” kusho yena. "Kusukela ekulungiseleleni ukuya etafuleni lesidlo sakusihlwa, ukhuluma imizuzu emihlanu max."
U-Taylor uphinde wanciphisa isikhathi sokupheka kancane ukuze imifino emisha ibe mnandi. Ukuze aqedele ukudla, wengeze inkukhu yerotisserie evela esitolo segilosa.
“Kwasanelisa kakhulu sonke futhi ngazizwa ngifezeke ngokuphakela umndeni wami ukudla okunempilo nokunempilo,” kusho yena.
Umxhumanisi wemboni yezokukhiqiza uJeffrey S. Brandenburg we-JSB Group uthe imikhiqizo efana nalo mzila omusha ovela kwaMann mikhulu e-United Kingdom, lapho ivamise ukuhlangana khona, ibe nesikhathi esifushane kakhulu seshelufu. Nge-geography encane kanye nokuthambekela kwabathengi ukuthenga njalo, leyo ndlela isebenza lapho, esho.
E-United States, ukupakisha okubhekana nezidingo ezihlukene zokuqukethwe komuntu ngamunye, njengoba kukaMann enza lapha, kuyisihluthulelo sokwanda emikhiqizweni efanayo.
"Ngiyayibona ikhula?" uthe. “Yebo, ngiyavuma.”