Umcimbi webhola likanobhutshuzwayo omkhulukazi emhlabeni wonke uyaqala ngoNovemba futhi i-Avocados From Mexico (AFM) kanye ne-Takis snacks izuza lukhulu ngomkhankaso wabo omusha wokumaketha wabathengi, othi, “Guackeepers Keep it Good,” esiza abalandeli balethe ubuhle be-guac ephathini yabo yokubuka ibhola.
Ibhrendi yokuqala edayisa ukwatapheya kanye nohlobo lwase-Mexico lwama-chips tortilla corn zisebenzisana ukuze kuqashwe izinganekwane ezimbili zebhola likanobhutshuzwayo: u-Landon Donovan, ongomunye wabadlali besilisa baseMelika abakhulu kakhulu abavela eqenjini lase-United States, kanye no-Rafael Márquez, owayenguKapteni wase-Mexico. Iqembu lesizwe, elichazwe njengomdlali wasemuva ovelele emlandweni waleli qembu, eselidlale emiqhudelwaneni yebhola lezinyawo eMidlalo Yomhlaba emihlanu.
Laba ababili bazoba "ama-Guackeepers" asemthethweni ngokuletha njalo i-guac emnandi eyenziwe ngama-Avocados Avela eMexico kanye nama-Takis ephathini. Futhi njengoba cishe ingxenye yabantu bomhlaba (3.5B) ibukele imidlalo yeMidlalo Yomhlaba ka-2018, lesi isikhathi esikahle sokuthi i-AFM yenze imigubho yebhola #AlwaysGood.
Ngokocwaningo lwe-Numerator, kunobhasikidi ongu-1.8x2 okhuphukayo lapho ukwatapheya nama-Takis snacks kuthengwa ndawonye. Futhi, u-2022 kuzoba ngokokuqala ngqa ukuthi iMidlalo Yezwe yenzeka ekwindla - okuyisizini ebaluleke kakhulu ku-AFM, njengoba uhlobo lunengxenye enkulu yesigaba sikakotapheya ngo-Okthoba - Disemba, ngokukhula ngo-9.1% ekuthengisweni kwevolumu kusukela ngo-2018. - 20213 ngalesi sikhathi.
Ngenxa yokuthi ukotapheya Ovela e-Mexico uqhakaza unyaka wonke e-Michoacán futhi isifunda sithumela ama-avocados akwa-Hass e-US izinsuku ezingu-365 ngonyaka, alungele ukuletha futhi ujabulele emaphathini okubuka umdlalo webhola kuleli kwindla.
Uhlelo olusha lokuphromotha lwe-“Guackeepers Keep it Good” luhlanganisa izibonisi zasesitolo, ukonga umthengi, ukusebenzelana kwedijithali, nezikhuthazo zamaresiphi eziqanjiwe zabalandeli, okuletha izikhathi ezimnandi ne-guac enhle ekuphileni. Ukwengeza, umthengi oyedwa onenhlanhla uzoba nethuba lokuwina ama-sweepstake aphezulu e-Guackeepers, uhambo lokuyobona noma yimuphi umdlalo webhola okhokhelwayo e-US kanye nokusebenzisa imali. Abathengisi bakhuthazwa ukuthi bacele izinto ezisetshenziswayo zokuphromotha nezokuthengisa ze-“Guackeepers Keep It Good” kwa-AFM uma kusatholakala.
“Iyiphi indlela engcono yokugubha umcimbi omkhulu webhola likanobhutshuzwayo kunokunambitheka okuhle kwe-AFM ne-Takis?” kusho uStephanie Bazan, iPhini likaMongameli weShopper and Trade Marketing for Avocados From Mexico. "Isu lethu le-Guackeepers Keep it Good esitolo liklanyelwe ukujabulisa abantu abagxile ebholeni futhi livuse izikhathi ezimnandi, likhulise ukuthengisa ngalesi sikhathi esibalulekile somkhiqizo wethu."
Uhlelo lunikeza abathengi inhlanganisela yamaphuzu aphezulu okuhlanganisa:
- Ukonga Ngekhuphoni Eliku-Pack: Abathengi bangonga u-$1 uma bethenga ama-Avocados amabili Avela e-Mexico kanye nesikhwama esisodwa esingu-9.9oz se-Takis Rolled Tortilla Chips.
- Ama-Sweepstakes: Umthengi oyedwa onenhlanhla uzoba nethuba lokuwina ama-sweepstake omcimbi wokugcina wama-Guackeepers, uhambo lokuyobona noma yimuphi umdlalo webhola lezinyawo wase-US kanye nokusebenzisa imali.
- Ukusebenzelana Kwedijithali: Abathengi bangahlanganyela nokudla okulula kwe-AFM kanye ne-Takis nge-Instagram, Facebook ne-Twitter, ngokuskena ikhodi ye-QR ekubonisweni ukuze bathole izindlela zokupheka ezihlwabusayo.
“Ukubuka umcimbi kanobhutshuzwayo oshube kakhulu emhlabeni bekungeke kuphele ngaphandle kokudla okulula, okwenze isinqumo sethu sokubambisana ne-Avocados From Mexico kube umdlalo omuhle kakhulu,” kusho uSandra Peregrina, uMqondisi Wezokumaketha wakwaSalty Snacks weBarcel USA. “Njengoba amaqembu esiwathandayo elungiselela ukubhekana nokushuba kwale midlalo, sijabulile ukumema abalandeli ukuthi bangenele ama-sweepstake e-Guackeepers aphambili futhi bawine ishodi yabo yokuphila kanye ekuphileni.”
Ukuze ufunde kabanzi ngama-Avocados Avela emisebenzini yokuphromotha eqinile yonyaka wonke yase-Mexico nemizamo yokumaketha, vakashela www.avocadosfrommexico.com/shopper.
Mayelana Nokwatapheya Ovela EMexico
Ukotapheya Ovela e-Mexico (AFM) inkampani ephethwe ngokugcwele ye-Mexican Hass Avocado Importers Association (MHAIA), eyakhiwe ngenjongo yokukhangisa, ukuphromotha, ubudlelwano bomphakathi kanye nocwaningo lwabo bonke ababambiqhaza bakakotapheya abavela e-Mexico. Ngaphansi kwezivumelwano, i-MHAIA kanye ne-Association of Avocado Exporting Producers & Packers of Mexico (APEAM) bahlanganise izinsiza zokuxhasa nokuphatha i-AFM, ngenhloso yokuhlinzeka ngohlelo lokumaketha olugxile, olusebenza kahle kakhulu nolusebenza kahle e-United States. I-AFM ikomkhulu layo e-Irving, eTexas.
Mayelana noTakis
I-Takis wumkhiqizo owaziwa kakhulu we-Barcel USA, i-US snack division of Grupo Bimbo. Inkampani ethokozisayo, encane nekhula ngokushesha yezimpahla ezipakishwe ngabathengi enekomkhulu e-Coppell, eTexas enobukhona obuqinile ezimakethe ezinkulu kakhulu endaweni yase-US. Ukudla okulula kwe-Takis akuzona ukudla okulula okuvamile; ziwukudla okulula kakhulu emhlabeni. Nezinhlobo ezahlukene, ezifana neTakis Rolled Tortilla Chips, Takis Waves (ridge potato chips), Takis Hot Nuts (amantongomane aphihliwe kabili), Takis Stix (umbila), Takis Pop! (I-popcorn elungele ukudliwa), ukudla okulula kwe-Takis okwabanamandla. Abanesibindi. Isibindi. www.barcel-usa.com/Takis.
Oxhumana nabo abezindaba:
Ana Ambrosi
aambrosi@avocadosfrommexico.com
Umthombo: https://www.producebluebook.com