Izimpande zomndeni wakwaTedesco zingase zisekulimani, kodwa ziyaqhubeka ziqhakaza njengabaphrosesa bemikhiqizo esanda kusikwa kanye nemikhiqizo ehlobene.
Ngo-2008, umndeni wathengisa i-Missa Bay, inkampani yase-Swedesboro, e-NJ ababeyithengile futhi bayakhe nozakwethu ngokuhlakulela imakethe ekhulayo yokudayisa nokudla okuphakela ngokushesha (QSR) ukuze uthole amasaladi apakishwe emkhathini nezithelo ezisikiwe, kanye nezinto ezintsha zokudla okulula kwezidlakela zokudla okusheshayo okuhlanganisa neMcDonald's.
Kodwa abazange bavele bajike okhiye bayodoba. Kokunye, bahlala bengabalimi, betshala i-zucchini, izaqathe, ubhontshisi wesoya nommbila cishe engxenyeni yamahektha ayinkulungwane emapulazini abo e-Sunnyside Farms eRosenhayn, NJ.
Bahamba bayothenga Iqembu le-Safeway, inkampani yokugcina eqandisiwe, yezokuthutha kanye neyokuthutha kumahektha angama-40 eduze komzila wesitimela osebenzayo e-Vineland, NJ, bude buduze nepulazi nemizi yabo. Ngokuchitha iminyaka emibili beyilungisa, baphinde bafaka kabusha ngaphansi kancane kwesigamu samamitha-skwele angu-70,000 abalindele ukuthi ekugcineni bawasebenzise ekwenzeni.
Ku-2011, owokuqala Ukudla Okuphephile imikhiqizo yaqala ukuphuma ngaphandle komugqa. Namuhla, bazophinde batsheke ngokugcwele, bathuthukise imikhiqizo emisha ngeso elibheke emkhakheni wezitolo ezilula - kanye nebhulakufesi.
Okusha kuya kokusha-kusikwa
Obaba baka-Sal no-Anna Tedesco bathole ibhola ligingqika ngokuba abalimi e-Rosenhayn ngemva kokusuka e-Sicily. Bobabili u-Sal no-Anna bakhule besebenza emapulazini, futhi u-Sal uthe ukulima kuseyintandokazi yakhe.
“Ungamkhipha umfana wasepulazini, kodwa awukwazi ukukhipha ipulazi kumfana wasepulazini,” kusho uSal. “Lena yinto engiyithanda kakhulu
do futhi ngomsebenzi wami wokulungisa ukudla, ngichithe isikhathi esiningi ngithenga indawo eningi ukuze ngilungiselele, kule minyaka yomdlalo wami, ngikwazi ukuqhubeka nokulima.”
Amadodana kaSal no-Anna, uFrank noSam, nawo afunda ukulima esemancane. Lapho umndeni ungena ekulungiseni ukudla ngeminyaka yawo-1970, abafana baqala ukufunda nalelo bhizinisi.
“Sibe nethuba lokuza nokuba umprosesa we-Progresso ne-Campbell's Soup,” kukhumbula u-Sal. “Sasingabalimi balabo bantu; bebesazi kahle.
“Ukulima yilapho sisuka khona futhi ukucubungula yilokho esakufunda ukuthi singaba kanjani.”
Babiza ibhizinisi ngokuthi i-Sunnyside Vegetables, ekhula ibe amasaladi amasha maphakathi nawo-1980. Ngo-1991, uSal wathengisa iSunnyside Vegetables futhi umndeni waqala inkampani entsha ebizwa ngokuthi iCherry Hot Shots eVineland. Lapho, bakhiqiza ubumnandi base-Italiya obuhlanganisa upelepele we-cherry ofakwe i-prosciutto kanye ne-marine provolone.
Ngaso leso sikhathi, u-Sal wayeseqala ukungena e-modified-atmosphere packed salads, umndeni wabe usuwakhiqizela uchungechunge lwesitolo se-Wawa. Lokho kwaholela ekwakhekeni kwe-C&A Fresh Cuts, eyavula indlela ye-Missa Bay nalokho okwase kuba ukuqhuma emakethe yemikhiqizo esanda kusikwa.
“Besenza izithelo namasaladi kanye nokudla okufakwe efrijini,” kusho uFrank Tedesco, manje ongumongameli weSafeway Foods. “Sasenzela amapuleti ezithelo nezithelo I-Costco, saqala ukwenza utamatisi osikiwe McDonald's, futhi ubenzele nenhlanganisela efriziwe yemenyu yabo yedola le-fajita.
“Sibe sesingena kuma-Apple Dippers - leyo bekungenye yezinto esaphayona ngayo nabakwaMcDonald's. Ubaba wabe esethola ithuba lokukhiqiza iyogathi yezithelo ze-walnut nge-McDonald's uMcDonald's esenayo nanamuhla.
Iqala kabusha
Manje nge-Safeway, kusho uFrank Tedesco, umndeni ukwazile ukufunda kulokho okusebenzile nalokho obungakwenzi ngaphambilini ngenkathi ucija kulokho onomuzwa wokuthi kuyithuba elikhulu emkhakheni wokwenza izinto kalula.
“Phambilini, besihlela ukusebenza ngomshini, lapho besibuyela emuva ekugxileni ezingeni lomkhiqizo hhayi kakhulu ekwakhiweni kwemishini lapho bekuzokhinyabeza khona,” kusho uFrank. “Senza okunye ukusika ngesandla, lapho umthengi ethola khona umkhiqizo osezingeni eliphezulu.
“Kunobuchwepheshe obuhle obukhona, kodwa ngicabanga ukuthi akukho okudlula ummese nesandla mayelana nesigaba sezithelo. Siyibonile isivuno esithe xaxa, isibalo esiphelele semikhiqizo yethu yeshelufu.”
ISafeway igxile emkhakheni wokwenza izinto zibe lula ngoba yilapho bebona khona amathuba okukhula kakhulu. Bakhiqiza cishe amaphesenti angama-80 ngaphansi kwamalebula amakhasimende, okunye bakwenza ngaphansi kokwabo.
"Abanye babadlali abasha abangena kulo mdlalo amakhemisi akho - CVS, Walgreens, Rite Aid," kusho uSam Tedesco, iphini likamongameli weSafeway. “Izitolo zegrosa zizothatha izinto ezimbalwa - mhlawumbe isaladi ye-modified-atmosphere ye-single-serve, izinkomishi zeparfait yeyogathi namasaladi aseceleni, kodwa ngeke zithenge yonke i-gamut.
“Nakuba, ukunethezeka (umkhakha) … bathatha lonke uhlelo njengomnikelo wokudla osekusele kancane. Futhi kuma-QSR, ingxenye enkulu, nakuba ethatha into eyodwa, athenga into eyodwa eningi.”
Ifuna ukukhulisa uhlu lwayo, inkampani isivele ithuthukise ama-SKU angaphezu kuka-200 amasaladi awo kanye nemikhiqizo yokudla okulula. U-Anna uyaqhubeka nokuba nomthelela kumaresiphi nezinhlanganisela ezingena kungxube, njengoba enza esikhathini esidlule.
Futhi indawo entsha okugxilwe kuyo ukudla kwasekuseni. Abakwa-Tedesco bajabule kakhulu ngomqondo wesitsha sasekuseni, ngokulandela umkhondo wamasaladi enkampani, afaka amakhompathimenti, kulokhu afaka okusanhlamvu, izithelo ezintsha kanye nebhokisi lobisi.
Njengoba sekuyiminyaka eminingi ebhizinisini, umndeni ubulokhu uncike ekubuyiseleni kabusha amathuluzi awo amaningi lapho kungenzeka, futhi uyaqhubeka nokwenza kanjalo.
“Kusenza sikwazi ukugcina ubuchwepheshe bethu busekhaya,” kusho uFrank.
Ukuphepha nakho kugcizelelwa kakhulu kuwo wonke amazinga enhlangano.
“Ibhizinisi selithuthuke kakhulu kule minyaka engu-40 edlule,” kusho uSal. "Kusukela ngisaqala kuze kube namuhla, ukugxila kushintshe kakhulu ekuhambeni nekhwalithi, nokuphepha kwemikhiqizo, lapho eminyakeni engama-35 kuye kwengama-40 edlule, bekumayelana nokusika umkhiqizo nokwenza ukuthi uphile."
Izakhiwo ezintsha, okuhlanganisa isitoreji esibandayo kanye noxhaxha lwamaloli ayishumi nambili kanye nama-trailer afakwe esiqandisini aphindwe kabili, kunikeza inkampani amandla okuvumelana nezimo ukuze ithole
umkhiqizo kumakhasimende ngokushesha ngangokunokwenzeka. Babheka noma yini esempumalanga ye-Mississippi - cishe ukuhamba kwamahora angu-12 noma ngaphansi - okungasebenza ukulethwa.
Futhi iphuzu elibalulekile?
“Impela likhona ithuba lokuthi sibambe le makethe (yokuhlwitha ubuye uhambe),” kusho uFrank. “Sisendaweni efanele ngesikhathi esifanele.”